|
What is it?
Managing
Companies in a Socially Responsible Manner
Consequent to
increasing globalisation, greater environmental and social awareness, and more
efficient communication, the concept of companies’ responsibilities beyond the
purely legal or profit-related has gained new impetus. In order to succeed,
business now has to be seen to be acting responsibly towards people, planet
and profit (the so-called ‘3Ps’) sometimes also known as the triple-bottom
line. The perspective taken is that for an organisation (or a community) to be
sustainable (a long run perspective) it must be financially secure (as evidenced
through such measures as profitability); it must minimise (or ideally eliminate)
its negative environmental impacts; and, it must act in conformity with societal
expectations. These three factors are obviously highly inter-related. Many
companies now report regularly on the subject producing Sustainability and/or
CSR (Corporate Social Responsibility) reports whose content is increasingly
scrutinised by investors and financial institutions.
Corporate Social Responsibility
(CSR) has been defined by the European Commission as the integration by
companies of social and environmental concerns in their business operations and
in the interaction with their stakeholders on a voluntary basis. CSR is about
managing companies in a socially responsible manner.
Business and society are interdependent.
The well being of one depends on the on the other. Companies engaged in CSR are
reporting benefits to their reputation and their bottom line. CSR is a voluntary
action that business can take, over and above compliance with minimum legal
requirements, to address both its own competitive interests and the interests of
wider society.
CSR is to-day a strategically important and challenging
development for European business and policy makers taking root in a broad
variety of industrial sectors. Environment, safety and health at work are very
much an integral part of the CSR concept, companies recognise that they cannot
be good externally, while having a poor social performance internally.
CSR is an evolution in the approach towards sustainable
development: while the 1992 Rio Earth Summit focused on environmental
management, the 2002 World Summit on Sustainable Development (WSSD) focused on a
broader set of issues, including poverty reduction and social development.
Since 2000 the CSR concept has pushed
further and further up the corporate agenda as
business strives to act responsibly towards people, planet and profit (the
so-called ‘3Ps’). Some
driving forces pushing CSR up the corporate agenda (including OSH) are:
-
Informed investors recognise that the business risk (both
internal and external) for companies that successfully manage their social and
environmental impact is lower than the business average;
-
Consumers prefer products that are produced in a socially
responsible way
-
Increased
concern about the damage caused by economic activity to the environment
-
Transparency
of business activities brought about by the media and modern information and
communication technologies
-
Search for new forms of global
governance
-
Measurement of progress toward
sustainable development:
Companies
that already produce CSR reports have found that the process of developing a
sustainability report provides a warning of trouble spots and unanticipated
opportunities in supply chains, in communities, among regulators, and in
reputation and brand management. Reporting helps management evaluate potentially
damaging developments before they develop into unwelcome surprises.
Reporting
and external communication is a significant part of CSR and one that is no
longer restricted to the largest multinationals. Recent statistics indicate that
up to half of the UK’s top 250 companies produce some sort of CSR report. The UN
sponsored Global Reporting Initiative (GRI) has developed a set of reporting
guidelines for CSR reporting. These
Guidelines
organise “sustainability reporting” in terms of economic, environmental, and
social performance (also known as the “triple bottom line”). This structure has
been chosen because it reflects what is currently the most widely accepted
approach to defining sustainability.
The Global Reporting Initiative (GRI) is a multi-stakeholder process and
independent institution whose mission is to develop and disseminate globally
applicable Sustainability Reporting Guidelines. These Guidelines are for
voluntary use by organisations for reporting on the economic, environmental, and
social dimensions of their activities, products, and services. The GRI
incorporates the active participation of representatives from business,
accountancy, investment, environmental, human rights, research and labour
organisations from around the world. Started in 1997, GRI became independent in
2002, and is an official collaborating centre of the United Nations Environment
Programme (UNEP) and works in cooperation with UN Secretary-General Kofi Annan’s
Global Compact.
GRI is probably the most significant triple
bottom line, multi-stakeholder, consensus-based, public reporting guidelines or
frameworks currently at the international level. There are national-level
initiatives being driven by governments, businesses and non-governmental
organisations alike, and many of them are aligning with GRI to allow ease of use
in the international arena.
Socially
Responsible Investing (SRI) is also closely linked to CSR, and there are a
number of measurement indices such as FTSE4Good and the Dow Jones Sustainability
Index which rate companies CSR performance.
ISO is also planning to
develop an International Standard for social responsibility. The objective is to
produce "a guidance document, written in plain language which is understandable
and usable by non-specialists" and not intended for use in certification.
Useful Sources
of Additional Information on Corporate Social Responsibility (CSR)
available on the www:
Society and Business,
Developing
Corporate Social Responsibility in the UK
UK HSE on
Corporate Health & Safety Performance Index
EU Information
source on corporate
social responsibility
EU Environment Agency
on
Sustainable Reporting
Europa
Enterprise CSR for SMEs
Business in the Community in Ireland
UK Environment Agency
on
Environmental Reporting and Accounting
UK Government Gateway to CSR Information
Information on CSR
from
UK Industry
Agenda – Social Responsibility in Scotland
Business in the Community
Business in the Community in Northern Ireland
Business in the Community in Wales
CSR Quest
AccountAbility -
Institute for Social
and Ethical AccountAbility is committed to strengthening the social
responsibility and ethical behaviour of the business community and
not-for-profit organisations.
Mineral Resources
Forum on
CSR
The
Global Environmental Management Initiative
(GEMI) is an organization of
leading companies dedicated to fostering environmental, health and safety
excellence and corporate citizenship worldwide through the sharing of tools and
information in order for business to achieve environmental excellence
Business for
Social Responsibility
is a global organization that helps member companies
achieve success in ways that respect ethical values, people, communities and the
environment includes information on
Supplier Environmental Management
Ethical Corporation
magazine is an
independent business information provider and events producer on the issues in
and around corporate social, financial and environmental responsibility
Global Reporting Initiative
CSR Europe
UN Global Compact
- code of conduct for
large companies
United Nations research programme on CSR
ILO database on Business and Social Initiatives
Worldbank Corporate Social Responsibility Practice Work Program
Sustainability Reports for
Multinational Companies
Corporate social
responsibility
Newswire Service
Centre for
Innovation in Corporate Responsibility
Online companion to
Ethical Performance
an independent publication covering the latest in corporate social
responsibility.
Greenbiz Leaders
examples of
environmental responsibility
UK CSR Academy
Corporate Environmental Reporting
clearing house
Information source
from Cleaner Production on
Environmental Reporting
UK based
SERM
rating Agency on company sustainability risk
ISO Conference on Social Responsibility
GoodCorporation Standard helps
organisations to develop, manage and monitor their corporate responsibilities
Copenhagen Centre:
Nordic Partnership
Business Models for Sustainable Development
Dutch
Knowledge and Information Centre on CSR
German Council for Sustainable Development
Social Venture Network (SBN) Europe
International Business Leaders Forum
World Business Council for Sustainable Development
International Social and Environmental Accreditation and
Labelling (ISEAL) Alliance
Social Accountability 8000 (SA8000):
voluntary standard for corporate social responsibility.
Ethical Trading Initiative
(ETI)
Danish Social Index:
self-assessment
tool to encourage companies to reflect on their social commitment and results.
Belgian Social Label:
is aimed at
promoting a socially responsible production.
Italian CSR-SC Initiative
Social & Ethical Reporting Clearinghouse:
website providing links to social and ethical reporting guidelines,
organisations and surveys.
Association of Chartered Certified Accountants
(ACCA)
Canadian
Business for CSR
Amnesty International Business Unit
Greenpeace:
campaigns for more sustainable and ecological practices. Has established
partnerships with companies towards better social and environmental
accountability.
Human Rights
Watch: dedicated to protecting the human rights of people around the world.
Transparency International: dedicated to curbing both international and
national corruption.
World Wild Life Funds
(WWF): committed to create partnerships with companies towards better
social and environmental accountability.
Links to useful CSR
Resources on the
www:
EU
CSR Resources -Inventory of KEY CSR Resources and Archives
GRI
Reporting Guidelines
SRI World Group's socially responsible
investment centre for financial advisers, money managers, and financial
planners provides objective news, tools, and information products
World Economic Forum the Business Case for Corporate Citizenship
BSD Global Sector
Specific Resources
Accountability Resources
Dow Jones Corporate Sustainability Assessment
ISO Social Responsibility Conference
Triplebottomline Resource Centre
Europa
Enterprise CSR for SMEs
Enviro Reporting Resources
|